8 Times BTS Turned Big Companies Into Diehard ARMYs

These companies are now fans.

Every day, BTS‘s ARMY continues to grow, and some of those fans are companies. From fast-food chains to laundry detergent brands, everybody loves BTS!


1. Burger King

Burger King recently tweeted this burger doodle “infired” by BTS’s Love Yourself album designs.


Now, they are officially a stan account!


2. Heineken

This beer brewing company was extremely pleased by BTS’s drinks of choice at their post-tour dinner party.


According to Heineken, this is the perfect way to celebrate the end of era!


3. Downy

Jungkook became Downy‘s “Laundry Fairy” when he accidentally caused two month’s worth of product to sell out overnight.


To thank Jungkook and his fans, Downy Korea held a give away…

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다우니에 보여주신 어도러블한 사랑에 감사드립니다.🥰 감사의 마음을 담아 다우니 포스팅을 해주신 빨래요정분들께 다우니를 무료로 보내드릴게요!🤗 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🧚🏻‍♀️빨래요정님들 진심으로 감사 드립니다! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ •참여방법 : 참여기간내 다우니 이미지 포스팅에 한하여 🎈페이스북 : 다우니 이미지를 포스팅한 URL 을 이 게시물에 댓글로 남기기! 🎈인스타그램 : 다우니 이미지와 함께 업로드된 포스팅에 필수해시태그(#빨래요정인증) 남기기! •참여기간 : 1월 21일 ~ 1월 31일까지 •당첨자 선정 : 페이스북 각 200명/ 인스타그램 200명 •당첨자 발표 : 2월 11일까지 다우니 공식 페이스북/인스타그램 공지 •선물 : 다우니 퍼퓸컬렉션 1L*2개(랜덤향 증정) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ * 이벤트 당첨자의 경우 경품 배송 목적으로 개인정보를 수집합니다. 자세한 개인정보 수집 및 이용에 대한 안내는 별도 연락드릴 예정이며, 불확실한 개인정보를 제공하거나 개인정보 제공 및 이용에 동의하지 않으면 당첨은 자동 취소될 수 있습니다. * 본 이벤트는 당사 사정에 의해 변경 및 지연될 수 있습니다. #downy #다우니 #빨래요정 #고마워요💕

A post shared by 다우니 (Downy Korea) (@downy_korea) on

“Thank you for the adorable love you’ve shown for Downy. As a way to express our thanks, we will give out free Downy to the Laundry Fairies who post about it! We sincerely thank you, Laundry Fairies!”

— Downy Korea


…and they eventually collaborated with BT21! During the summer, this “Downy Adorable BT21” limited edition was sold in major supermarkets in Korea.


4. Starbucks

BTS have been Starbucks fans since their rookie days, and now the feeling is mutual!


Last year, Starbucks wrote this BTS poem, and it ended up going viral.


5. Snickers vs Butterfinger vs KITKAT vs TWIX

In March 2018, these chocolate champs almost had a throwdown over BTS!


It all started when Butterfinger congratulated BTS on their “FAKE LOVE” music video, throwing some low key shade at Snickers.


Snickers wasn’t about to let that slide.


That’s when things really got sticky!


Soon, candy heavyweight KITKAT entered the ring with this “DOPE” edit…


…but TWIX backed out of the fight. They have enough to deal with as it is!


They did, however, throw this out there!


6. Target

Retailer Target was just as excited as ARMYs were to get their hands on MAP OF THE SOUL: PERSONA. In addition to tweeting out the album’s cover art…


…they also tweeted these punny Jin jokes.


They also referenced  Jungkook’s Downy craze!


7. Pantene vs TRESemme

Snickers and Butterfinger aren’t the only companies who have battled it out over BTS. Pantene and TRESemme had their own fun fight, back in April.


In October 2018, Steve Aoki became Pantene’s “Pantene Oppa” back, after the US radio station 103.7 KISS FM proposed that Pantene should make Steve Aoki their spokesperson.


Many ARMYs joined the Pantene Oppa Squad, but loyalties were tested when TRESemme entered the chat. On April 4, TRESemme congratulated BTS on their Billboard Music Awards nominations, calling them their “new hair idols”.


ARMYs immediately tweeted at Pantene, to alert them to the situation.

The next day, Pantene responded with nothing but sass. They told TRESemme that “nobody has” what they have with Pantene Oppa and ARMY, tagging BTS and Steve Aoki.


After that, the fight was on. Shots were fired back and forth, and ARMYs enjoyed every single second of it…with popcorn, of course!


8. Mattel

Unlike most of the companies on this, Mattel has official collaborations with BTS: the BTS dolls and figures. They could have just advertised the dolls in good old fashion commercials, but no. Mattel loves to make BTS memes on Twitter! Here’s a few: