AB6IX has just partnered up with Vevo for its DSCVR program and become the first K-Pop artist to do so!
Through Vevo DSCVR, the music platform introduces emerging artists to a broader audience through performance content and more. Previous acts that have taken part in the program include Billie Eilish, 5 Seconds of Summer, Conan Gray, and Sam Smith.
Recently, however, Vevo announced their most recent partnership and revealed they would be working AB6IX — the first K-Pop artists to join DSCVR!
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We’re taking our rising artist series to South Korea to introduce our first-ever DSCVR K-Pop group, @ab6ix_official 🎉 We can confirm that your mind is about to be blown by an at-home performance unlike any other. Watch “SURREAL” now! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ▶️[Link in bio] #AB6IX #DSCVRatHome
The decision to form the partnership was an easy one as Forbes reported. As AB6IX is a group that is committed to self-producing and writing their music, Vevo knew they wanted to work with them.
As JP Evangelista, the SVP of content, programming, and marketing at Vevo said, “Understanding that they have become a stand-out within the genre through songwriting and composing much of their music, they were a clear choice for the type of artist we look to highlight in our DSCVR program year after year.”
To kick off this new relationship, Vevo DSCVR released an exclusive performance video of AB6IX’s “SURREAL” from their 2nd EP VIVID. In the stunning video, filmed remotely in a studio in South Korea, AB6IX cranked up the heat and left everyone breathless with their skill. Not to mention the video is absolutely jam-packed with their heart-fluttering duality!
After the video dropped, AB6IX also shared how they felt about being a part of Vevo’s DSCVR and expressed their hopes that everyone enjoys their performance!
We are so honored and proud to be part of @vevo ‘s DSCVR at Home as the first K-Pop artist ever! We had so much fun filming ‘SURREAL (초현실)’ performance, so hope you guys enjoy it as it means a lot to us #vevo #DSCVR #VevoDSCVR #atHomehttps://t.co/34mTd9ncnw#AB6IX pic.twitter.com/aTDeSMKyf3
— AB6IX (@AB6IX) July 20, 2020
Enjoy, however, definitely doesn’t even begin to describe how everyone’s feeling after catching their performance! Fans are absolutely loving the intense video and couldn’t be more proud of them for becoming the first K-Pop artist to partner with Vevo DSCVR.
Omg! This outstanding! You really deserve this spotlight! Keep on rising and shining, guys! 😭❤️✨😍
— pablito lumahog (@PablyTwo) July 20, 2020
@Vevo thank you so much for choose our boys as the first k pop artist in DSCVR from home project ❤️❤️❤️❤️❤️
— ✰เฟรมฟิ • ᴗ • ✰ (@frameOmieOly) July 20, 2020
Thank you so much. This is so perfect. Everything is on point.😭👏🏻🥰💙💚💜💛💗❤️🧡
— 🎀 U R #TheAnswer (@ldoaveehlwyi) July 20, 2020
AB6IX, meanwhile, successfully wrapped up their promotional activities for “THE ANSWER” on July 19.