AB6IX Becomes The First K-Pop Artist To Join Vevo’s DSCVR Program For Emerging Artists

AB6IX is the very first!

AB6IX has just partnered up with Vevo for its DSCVR program and become the first K-Pop artist to do so!

| @AB6IX/Twitter

Through Vevo DSCVR, the music platform introduces emerging artists to a broader audience through performance content and more. Previous acts that have taken part in the program include Billie Eilish, 5 Seconds of Summer, Conan Gray, and Sam Smith.

Recently, however, Vevo announced their most recent partnership and revealed they would be working AB6IX — the first K-Pop artists to join DSCVR!

The decision to form the partnership was an easy one as Forbes reported. As AB6IX is a group that is committed to self-producing and writing their music, Vevo knew they wanted to work with them.

As JP Evangelista, the SVP of content, programming, and marketing at Vevo said, “Understanding that they have become a stand-out within the genre through songwriting and composing much of their music, they were a clear choice for the type of artist we look to highlight in our DSCVR program year after year.

| @AB6IX/Twitter

To kick off this new relationship, Vevo DSCVR released an exclusive performance video of AB6IX’s “SURREAL” from their 2nd EP VIVID. In the stunning video, filmed remotely in a studio in South Korea, AB6IX cranked up the heat and left everyone breathless with their skill. Not to mention the video is absolutely jam-packed with their heart-fluttering duality!

After the video dropped, AB6IX also shared how they felt about being a part of Vevo’s DSCVR and expressed their hopes that everyone enjoys their performance!

Enjoy, however, definitely doesn’t even begin to describe how everyone’s feeling after catching their performance! Fans are absolutely loving the intense video and couldn’t be more proud of them for becoming the first K-Pop artist to partner with Vevo DSCVR.

AB6IX, meanwhile, successfully wrapped up their promotional activities for “THE ANSWER” on July 19.

Source: Osen and Forbes