BTS, VMAs, And Why Dropping The “Best Group” Category Would Be Problematic For K-Pop

BTS won this category for the past 2 years.

 This article has been updated to include the Video Music Awards’ response to Billboard’s article.

Earlier today, Billboard reported that MTV‘s Video Music Awards could be dropping the category “Best Group.”

BTS | @bts_bighit/Twitter

“Best Group” (originally “Best Group Video”) was introduced to the VMAs back in 1984. After being awarded for 23 years to legendary artists, including U2Coldplay, and Backstreet Boys, “Best Group” went on a 12-year hiatus. It returned in 2019 as a socially voted category. In previous years, the “Best Group” winner was chosen by industry professionals rather than the public.

| @VMAs/Twitter

In 2019, BTS won “Best Group” and continued to claim the award the following year, winning out over major western acts as well as fellow K-Pop nominees BLACKPINK and MONSTA X.

Following Billboard’s report, many BTS fans voiced their opinions about why the decision to remove “Best Group” would be problematic. Without “Best Group,” BTS and other K-Pop acts would have one less category in which they could compete (and win) against western artists.

Fans also pointed to the controversial “Best K-Pop” category that was introduced in 2019, the same year “Best Group” was reinstated. At the time, fans felt that “Best K-Pop” was created to segregate K-Pop artists and prevent them from winning awards from the VMAs’ major categories.

Despite their global sales, music chart supremacy, and critical acclaim, BTS has yet to be nominated for “Video of the Year,” “Artist of the Year,” or “Song of the Year.” The same is true for other K-Pop artists nominated in the “Best Group” and “Best K-Pop” categories: BLACKPINK, Monsta X, EXONCT 127TXT(G)I-DLE, and Red Velvet. Without the “Best Group,” there would be one less category outside of “Best K-Pop” for K-Pop artists to win.

Jungkook, Jimin, and RM dancing to BTS’s new single “Permission to Dance.”

Fortunately, the VMAs have now posted an update, assuring fans that the “Best Group” category isn’t going anywhere in 2021. Who will you be voting for this year?

Source: Billboard