On July 5, 2023, it was discovered that someone had filed for the trademark of “FIFTY FIFTY” in Hangul. The request was filed on June 19, 2023, right when the lawsuit between girl group FIFTY FIFTY and their agency ATTRAKT broke out.
According to data found on copyright registrar sites, four individuals had filed for the trademark collectively. The four were found to be the parents of the four members. They had also filed to trademark the stage names of each member.
In response to this matter, ATTRAKT has issued a short statement to the media. According to news outlet News1, while the parents of the members applied for the trademark in June, ATTRAKT has stated that they already registered the trademark previously on May 15, 2023, as part of a business dealing with artists and performances. They followed up with another application on June 15, to cover other uses and applications of the trademark.
ATTRAKT firmly stated that “the registration has already been complete and all authority regarding the trademark of FIFTY FIFTY belongs to us.”
On the other hand, the parents of the members have argued back. They claim that since “Hangul and English titles are treated the same, the authority goes to [their] side, for they have already registered it.”
FIFTY FIFTY, known for their hit song “Cupid,” is currently embroiled in a lawsuit with their agency. Read more about it below.