Getting Paid To Eat? Mukbang YouTuber Tzuyang Makes Shocking Amounts From Her Videos
YouTuber Tzuyang is one of the most popular mukbangers in the world, with nearly 8 million subscribers on her channel.
As if her eating insane quantities of food wasn’t already fascinating enough for viewers, the YouTuber recently gained even more attention after revealing her current health condition and weight on national TV.
Famous Mukbang YouTuber, Tzuyang, Finally Reveals Her Weight And Health Condition
Soon after that revelation, Tzuyang is once again in the spotlight, now because of her reported earnings from YouTube. According to a report by Money Today, a Korean ramen company recently revealed that the cost of advertising their product on her channel once is as much as signing top stars for ads.
The company initially had plans to place their product in her videos, where she made 10 packets of their ramen and also showed the brand in the background. The cost of a 15-minute edited video was estimated to be ₩100 million KRW (about $76,700 USD). Considering that it is a one-time advertisement and not an exclusive contract, the money is equivalent to what A-list celebs would get paid under a contract per campaign.
According to industry experts, celebrities who signed advertisement contracts with major food and beverage brands, such as Kim Yuna for Maxim Coffee Mix or Gong Yoo for Terra Beer, all get paid around ₩1.00 billion KRW (about $767,000 USD) per year. The celebs take part in multiple media campaigns, including TV ads, social media promotions, and other forms of advertising on the Internet. But YouTubers like Tzuyang make equal amounts from brand deals from food and beverage companies without being tied down in long-term contracts.