Cops Pull Up To The Gucci Cruise Line Show After-Party In Korea After Complaints From Residents
Fashion events in South Korea are not having a good year. Not only was Calvin Klein‘s launch party for their collection with BLACKPINK‘s Jennie blasted by Korean media for poor planning, but Gucci‘s Cruise Line Show’s after-party also faced complaints from the public on May 16, 2023.
The show was a huge success, with many praising the perfect venue choice of the Gyungbok Palace to highlight Korean culture.
아시아에서 처음 열리는 크루즈패션쇼라는 경복궁 구찌쇼 너무 멋지고 웅장하고 기발하다
국가의식을 거행하고 외국사신을 맞던 근정전 앞마당의 행각을 모델이 걷는 런웨이로 활용하다니 pic.twitter.com/C6dLPQrXkQ— 앗디 (@heyattidude) May 16, 2023
The Gucci Cruise line show at Gyungbok Palace is said to be the first to be held in Asia. It’s so unique and magnificent and whimsical. I can’t believe they used the front yard of the palace, which was used for national ceremonies and to greet foreign envoys, as a runway for models.
— heyattitude
While the show was well-received, the after-party faced criticism for a wrong choice of venue, resulting in noise complaints. After-parties are usually hosted in venues such as clubs, where noise-proofing is top-notch. Clubs are also often located in commercial areas where little noise is not too off-putting. This time, the Gucci team selected a glass building near the palace, probably for proximity and the architectural value. As it turns out, glass is one of the worst materials for soundproofing.
The glaring lasers and lights from the party were also said to have affected the neighborhood citizens. Even from neighboring buildings, the music from the party was heard loudly.
밤11시30분 상황. 경찰 출동 전. pic.twitter.com/6z8bddILiQ
— 신우 (@seenwu) May 16, 2023
Even a citizen living quite a distance away complained of the noise.
씨이발 진짜 욕해서 죄송해요 저거 경복궁 구찌 패션쇼 뒷풀이래요 나 진짜 정신병걸릴거같음 왜 저걸 밖에 다 울리게 지랄인지 모르겠음 여기 사람사는곳이라고 지금 11시 30분이라고 어떻게 이럴수가있음? 명품회사답게 굴면 안되는거야? 실트에 좋은얘기 많아서 좋게봤는데 좋게볼수가없음ㅋㅋㅋ pic.twitter.com/KpsXmeUAcL
— 루룽 (@roong30) May 16, 2023
F*ck, I’m sorry to be cursing, but that is apparently the after-party of the Gucci show. I think I’m going to be mentally ill. I don’t know why they are acting up and playing the music outside. This is a residential area, and it is now 11.30 pm. How can they do this? Can’t they act more like a luxury brand? Twitter was full of good words about them, so I wanted to think positively of them too, but I couldn’t.
— roong30
Ultimately, the cops pulled up to the party, due to the civil complaints against the noise.
밤12시 다되도록 쿵쾅쿵쾅하더니 마침내 경찰 출동하길래 뭐지 싶었는데 경복궁 구찌쇼 애프터파티였네;; pic.twitter.com/P6rLjwIHZR
— 신우 (@seenwu) May 16, 2023
It was getting noisy around midnight, and I was wondering why the cops were also pulling up at that moment. Turns out it was the Gucci Gyungbok Palace show after-party.
— seenwu
Many members of the public were disappointed at the unwise choices made by the organizers after the success that was the actual show. While Koreans praised the performance for helping to spread Korean culture, the after-party became a source of pain for residents in the area.
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