LE SSERAFIM’s Eunchae Shares A Sweet Reason Endorsing KIRSH Is So Amazing To Her

It’s a full circle moment for her.

LE SSERAFIM‘s Eunchae is a model for KIRSH, a clothing brand she began endorsing in February. Many netizens were excited about the announcement, saying she would be like a breath of fresh air.


KIRSH is geared towards a younger audience, so instead of wearing items made for older, more mature women, Eunchae has worn many youthful looks in her modeling.

In a recently released behind-the-scenes video, Eunchae shared something that showed how big a deal her endorsement is for her!

Throughout the video, it was easy to see that KIRSH think highly of their newest model, surprising her not only with a welcome party…

…but also solving a problem she’s been dealing with recently — not having any personal clothes.

Eunchae also is very vocal about enjoying the shoot, repeating how happy she is to be filming her first solo commercial.

During a moment of the shoot, Eunchae begins to reflect on how she is working with the brand now. She shares that in elementary school, she used to wear one of KIRSH’s most iconic designs!

I wore it often when I was in elementary school and now I’m the brand model.

She has a moment of realization, saying, “Isn’t that amazing?

Eunchae has already achieved so much at a young age, and we can’t wait to see what’s next for the star!