For what seems like forever, YG Entertainment has been classed as one of the “Big Three” K-Pop companies, alongside JYP Entertainment and SM Entertainment. Along with some of the biggest stars in K-Pop, the company is also home to huge actors and writers.
Yet, the past few months have seen the company going through some huge changes. Earlier in the year, BIGBANG’s TOP left YG Entertainment, and this was then followed by the shocking news that TREASURE’s Bang Yedam and Mashiho were leaving the group and company.
On December 30, news reports found that none of the members of iKON renewed their contracts with YG, although they are planning to stay as a group. Actor Kang Dong Won has also officially ended his contract with the company after seven years.
There were also recent reports that BLACKPINK was due to leave and move to THE BLACK LABEL. YG Entertainment has since claimed that the rumors were false and that the girls still had time left on their contracts.
YG Entertainment is still going strong with groups like TREASURE, WINNER, and AKMU, along with actors like Lee Soo Hyuk and many more. YG Entertainment also announced that they would be debuting a new girl group at the start of 2023.
Amidst all the “Chaos” in YG Entertainment, netizens have been discussing their thoughts on the K-Pop company after so many have left.
So it's renewal season for YG Entertainment.. And in 2022 alone, so many people have left..
1. BIGBANG's TOP
2. Bang Yedam
3. Mashiho Takata
4. BIGBANG's Taeyang
5. BIGBANG's Daesung
6-12. iKON (all 6 members)
13. Kang Dongwon
— 알렉사💫 (@ALEXAsaki) December 30, 2022
At one point, YG seemed to have the strongest security with artists, and netizens are now confused about how, within the space of a few weeks, the company has lost some of its biggest artists with the longest tenure.
Hands down.. this, forever, is the best YG Entertainment era! 🖤🤍 pic.twitter.com/FJSxMW2FYL
— 알렉사💫 (@ALEXAsaki) December 30, 2022
Goodbye to the YG Family I grew up with. pic.twitter.com/DponSNnIwa
— ㅎ (@not_a_korean) December 27, 2022
What’s going on inside YG Entertainment?? Why are many artists leaving? pic.twitter.com/SIiVfcdxgc
— e͠y͠n͠ (@lalisaslilie_) December 30, 2022
Many also pointed out how the loss of artists was due to the poor treatment of the groups.
The company has been criticized for artists being without comebacks or promotions for a long time, including iKON and BLACKPINK. The hashtag #IKONFREEDOM started trending, with many fans relieved the group was leaving and would hopefully go somewhere that would promote them better.
No wonder YG Entertainment want to debut AI idols coz they can’t manage human beings everyone’s leaving 💀💀
— FAE 🍀 (@fae_______) December 30, 2022
— mirah (@jhybrinx) December 30, 2022
Others also pointed out that rather than focusing on the acts they have, debuting a new group was the worst thing to do.
— mads (@aespayeri) December 30, 2022
Considering the fact that TREASURE is relatively a new group themselves, they still NEED major promotion but knowing YG and their “management” culture whenever they debut new groups, I’m just genuinely concerned for our boys. YG, you better not f TREASURE up or I will riot.
— sean ✦ (@metdoldobby) December 30, 2022
One user on TikTok went viral after describing the recent events as the possible “Fall of YG Entertainment.” For a company that had been so popular and praised for its small but talented pool of stars, the large number of artists leaving was a shock.
With netizens talking about the future of YG Entertainment and the rise of HYBE that turned the “Big Three” into the “Big Four,” it will be interesting to see what the company does going into 2023.
You can read about the possible future of BIGBANG after some of the members left YG Entertainment below.