Netizens Re-Examine LE SSERAFIM’s Documentary To Point Out “Discrimination” Against NewJeans

Do you agree?

Over the last few weeks, the K-Pop world has been shaken by the ongoing rift between HYBE and ADOR‘s CEO, Min Hee Jin.

min hee jin 1
Min Hee Jin | @min.hee.jin/Instagram

Among a series of mud-slinging between these two parties, Min had claimed that HYBE favored LE SSERAFIM’s debut over NewJeans and even held back support after NewJeans’ debut to push the former group.

LE SSERAFIM | @le_sserafim/Instagram
NewJeans | @newjeans_official/Instagram

Though HYBE has responded to both allegations, opinions remain divided among netizens. Some have gone back to scrutinize old materials, including LE SSERAFIM’s documentary. In particular, the clip where LE SSERAFIM members interact with NewJeans has been brought to attention.

The clip, considered wholesome before due to the warm greetings exchanged by all the idols, has now raised red flags in some netizens’ minds. The fact that none of the NewJeans members’ faces were shown in the clip, only their backs, has ticked them off.

Screenshot 2024-05-03 203055
| Nate Pann
  • “Even if this was a LE SSERAFIM-centered documentary, does it make sense that [NewJeans] members’ faces weren’t shown at all?”
  • “It’s clear HYBE is openly treating them like nobodies, LOL. Usually, there would be some kind of an interview, like, ‘How was meeting LE SSERAFIM?’ and introductions.”
  • “Look at Chaewon’s face. People like her can be celebrities, too.”
  • “What even, LOL. It’s not even a group from another company. They’re from the same company and were friends from an audition program, LOL.”
  • “I guess this is HYBE’s severe inferiority complex showing.”

You can read about the latest developments in this HYBE versus ADOR conflict with respect to NewJeans here.

Source: Nate Pann
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