Apple Korea Seemingly Hints At Support For NewJeans On Their Homepage

NewJeans has been promoting Apple and the iPhone for the past few years. They also recently promoted the new iPhone 16,  which will launch in September 2024.

As Apple Korea gears up for presales, netizens noticed a particular detail on the brand’s homepage. In the display example for the bluetooth connection to the new AirPods, the name of the AirPods aligned with NewJeans’ lore.

The name of the AirPods was “Hee Soo’s AirPods,” a name that has been synonymous with NewJeans and their fandom, Bunnies. It is well-known that the character Ban Hee Soo in the “Ditto” MV is representative of Bunnies due to the similar pronunciation. In addition, the AirPods Max are named “Natural’s AirPods Max” in Korean, leading many to believe that it hints at NewJeans’ song “Supernatural.”

• It’s totally right! I’m a UX/UI designer, and we never ever use just anything for things like that… It’s not even vaguely matching, but it’s a total match.
• I think it’s right. Hee Soo isn’t a common name.
• “Natural” makes me think of “Supernatural.”
• It’s definitely not a reach.
• Do you really think so…
• I think it’s right. FR, Hee Soo is not a unique name, and suddenly including it at this point in time?
• They can’t use any random name for such things, and even if they did, it needed to have passed checks. Seeing how it did, it must be true… Although, it could be that someone approved it before the deletion of the videos [on Ban Hee Soo’s channel].

Recently, NewJeans has been at the center of the ongoing feud between HYBE, ADOR, and Min Hee Jin. The name Ban Hee Soo became a hot topic due to the alleged deletion of the Ban Hee Soo channel and videos linked to the “Ditto” lore. You can read more about it below.

NewJeans’ MV Director Reopens Iconic Ban Hee Soo Channel, Flames HYBE For Their Lies