"It's A Dream": BTS's Suga Is The NBA's New Ambassador

BTS‘s Suga is the NBA’s new ambassador.

Recently, it was announced that Suga would release his new Agust D album, D-DAY, on April 21, ahead of his world tour. Not only that, but Disney+ is soon to release a new documentary titled SUGA: Road to D-DAY.

Suga is a busy man. He was even appointed Valentino ambassador earlier this year. Now, he is an ambassador for the NBA (National Basketball Association).

We’re thrilled to join forces with SUGA – a superstar musician, fashion icon, and passionate NBA fan. We look forward to working with SUGA to bring the same excitement he engenders from his global fanbase in support of our continued efforts to grow our brand.

— NBA Deputy Commissioner and Chief Operating Officer Mark Tatum

#SUGAxNBA pic.twitter.com/x1uqdsddEO

— NBA (@NBA) April 6, 2023

Suga has been a longtime basketball fan as even his stage name, Suga, is derived from his position in the sport: “Shooting Guard.” And anytime he has the opportunity during his travels abroad, he attends an NBA game, so we couldn’t think of a more perfect celebrity to be an ambassador for it.

Additionally, the NBA will have a presence throughout SUGA’s first solo world tour, collaborating around select concerts in celebration of the release of SUGA’s debut solo album, D-DAY. SUGA has featured basketball in several of BTS’ projects, most notably in the music video for the group’s global hit ‘Dynamite,’ which in 2020 earned the group their first appearance at No. 1 on the Billboard Hot 100 chart.

— NBA

1ST LAKERS GAME WITH MY BROTHER SUGA. MAMBA FOREVER pic.twitter.com/GKztrVJRgW

— MAX (@MAXMusic) February 1, 2020

According to the NBA, Suga “will participate in several league initiatives that will be featured on the NBA’s and his personal social media channels, including attending NBA games and events in the U.S. and Asia, and participating in the league’s promotional activities.” So, ARMYs and basketball fans will have a lot to look forward to soon.

Last September, SUGA attended The NBA Japan Games 2022 Presented by Rakuten & Nissan, which featured the reigning NBA champion Golden State Warriors and the Washington Wizards playing two preseason games, where he sat courtside and posted behind-the-scenes social media content including meet-and-greets with NBA players and legends. SUGA most recently attended the Dallas Mavericks at Los Angeles Lakers game on Jan. 12.

— NBA

Suga described the appointment as NBA Ambassador as a “dream come true.” He wanted to be a professional basketball player when he was young.

Music and basketball have been shared passions of mine since my youth, and it’s a dream to be named an NBA Ambassador. I’m excited to formalize my relationship with the NBA, and I can’t wait to share some exciting collaborations I have planned with the league over the coming months.

— Suga