Fact Check: Is ATEEZ Endorsing Menstrual Pads?

K-Pop groups promote everything from fashion brands to makeup and skincare to food and drinks.

The range of what idols advertise continues to broaden with K-Pop’s popularity. In January of this year, ENHYPEN became the first K-Pop boy group to endorse a lingerie brand. The Japanese brand Peach John is known for both women’s lingerie and loungewear.

Now, there are talks of ATEEZ modeling for sanitary pads or menstrual products.

ATEEZ at Coachella — ATEEZ | *@ATEEZofficial/X*

Photos have circulated of the ATEEZ members modeling with packages of sanitary pads from the brand Always. The members are posed cutely, wearing comfortable clothes, such as hoodies.

An ATINY’s (@skzz28 on TikTok) posts have gone viral on the video-sharing app. The comment section on the posts was filled with mixed reactions. Many were excited about the possibility, while some were speculating whether it was true or not.

The photos of ATEEZ are from an actual photoshoot in which the members are CF models. Yet, it’s not for sanitary pads. Instead, it’s for the skincare brand NACIFIC.

✨𝘼𝙏𝙀𝙀𝙕'𝙨 𝙋𝙡𝙖𝙮𝙜𝙧𝙤𝙪𝙣𝙙✨

평점: 10/10

여태까지 보아온 생명체 중 으뜸이었소이다.
보고만 있어도 행복해지게 하는데,
여기에 입부하라고 지어주는 미소 한 번에
소인은 그만 정신을 잃을 뻔하였소.
소인은 이 동아리들 모두에 입부하고 싶은 생각 매우 있소.
함께 입부 어떻소? pic.twitter.com/9xZyQ0NjAq

— 네시픽 NACIFIC Official (@KrNacific) April 24, 2024

𝙉𝘼𝘾𝙄𝙁𝙄𝘾 𝙓 𝘼𝙏𝙀𝙀𝙕

𝘼𝙏𝙀𝙀𝙕'𝙨 𝙋𝙡𝙖𝙮𝙜𝙧𝙤𝙪𝙣𝙙🎮🎲🧩

음악부│ #산 ’s PICK!

비타민C로 촉촉하고 환한피부
네시픽비타 세라마이드 모이스처마스크팩#네시픽 #에이티즈 #비타마스크팩 #nacific #ATEEZ #SAN pic.twitter.com/c82Rycswhm

— 네시픽 NACIFIC Official (@KrNacific) April 24, 2024

𝙉𝘼𝘾𝙄𝙁𝙄𝘾 𝙓 𝘼𝙏𝙀𝙀𝙕

𝘼𝙏𝙀𝙀𝙕'𝙨 𝙋𝙡𝙖𝙮𝙜𝙧𝙤𝙪𝙣𝙙🎮🎲🧩

미술부 │ #성화 's PICK!

매끈한 피부결을 위한 케어
네시픽레드 살리실산 클래리파잉 마스크팩#네시픽 #에이티즈 #레드마스크팩 #nacific #ATEEZ #SEONGHWA pic.twitter.com/Vmz23mjeig

— 네시픽 NACIFIC Official (@KrNacific) April 24, 2024

However, a K-Pop boy group modeling with sanitary pads isn’t as strange as you might think. In 2017, ASTRO became the first male K-Pop group to endorse feminine hygiene products. The members were CF models for Secret Day pads, playing the role of the sweet and considerate boyfriend.