Former LOONA’s Yves Undergoes Impressive Transformation Under New Agency
Former LOONA member Yves has finally made an official move to redirect her career in K-Pop.
On March 13, KST, she was announced to be the newest addition to the label PAIX PER MIL. The agency added Yves’ name on their artist page with a message hinting at what the new direction of her musical career could look like.
YVES’s music transcends the confines of definition. However, it evokes the same emotions and follows the same direction – honesty, unexpectedness, and peace.
For YVES, music is an inward journey, a pilgrimage to find peace. Yet, it’s not merely about tranquility. It elicits a range of emotions, from nervousness to happiness and joy. She wants to express all of her honest feelings. Her music will be ever-evolving as she expands her musical genres. Boundless in her pursuit, she pushes the boundaries of music, surprising listeners with unforeseen musical landscapes under the name YVES.
YVES invites you to join her quest for peace.
— PAIX PER MIL
The agency also shared some new pictures of the singer, getting fans excited about the new phase of her career and artistic image.
From her styling to the makeup style, every visual aspect of Yves in the pictures stood out from her LOONA era.
In 2023, Yves, along with her fellow LOONA members, left their former agency, Blockberry Creative, and won their lawsuits against the company to suspend their exclusive contracts. After the legal victory, all the members restarted their careers. Heejin, Haseul, Kim Lip, Jinsoul, and Choerry signed with Jaden Jeong‘s Modhaus. Yeojin, Gowon, Olivia Hye, Hyunjin, and Vivi joined CTDENM. Chuu decided to pursue a solo career under ATRP. Since Yves was the only member left to announce her new agency, this news comes as a welcome move for fans of LOONA, who fought hard to help the members find their way out of an exploitative contract.
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