SM Entertainment is home to many talented artists and groups. These groups and solo artists range across all generations of K-Pop, giving fans a variety of talented artists to support; however, fans have recently had complaints about the scheduling of these group’s comebacks during the fall and winter this year.
Fans have pointed out how packed in comebacks between members of the same group and other groups have become in the last few weeks. First up, BoA made her comeback on November 22, KST, with her third mini album, Forgive Me.
BoA 보아 The 3rd Mini Album 〖Forgive Me〗
— BoA Official (@BoA_Official) November 13, 2022
While teasers for BoA’s release were being shared, Red Velvet was the next to be announced as making a comeback just six days after BoA’s. Having two artists scheduled closely together would not usually cause any alarm, but more groups were shared to be making their comebacks during the same less than two-month timeframe.
레드벨벳 Red Velvet 'The ReVe Festival 2022 – Birthday' – Schedule Poster
— Red Velvet (@RVsmtown) November 13, 2022
Next, NCT Dream was announced to be making their comeback with a special winter album Candy, a remake of the H.O.T song. It is set to be released on December 19, giving a decent amount of time for fans to plan out their preordering of the album.
— NCT DREAM (@NCTsmtown_DREAM) November 17, 2022
The next two comebacks announced were given a shorter time frame between the initial announcement and release date. SHINee Minho‘s first solo album, Chase, was officially shared on November 21, for release on December 12, while NCT subunit WAYV’s first comeback in more than a year was announced on November 22, for release on December 9.
MINHO 민호 The 1st Mini Album 〖CHASE〗
— SHINee (@SHINee) November 21, 2022
— WayV (@WayV_official) November 22, 2022
With all of these comebacks happening at once, it is no surprise that there are complaints and issues.
Red Velvet’s fans have claimed that the comeback was rushed and called out SM for a lack of “Birthday” promotions, including the album’s preorders going out of stock early in the order process and album features not yet being shared with fans just five days before the comeback.
this is insane… soo a quick recap is
– we officially now have 12 versions of birthday + unknown smart ver (?)
– no album details
– cake version is still out of stock
– lack of promo
and the release is in 5 days 😭 sm expect reveluvs to save their sales for 2022 lmao
— shei 🤍 (@psychoqueendom) November 23, 2022
this comeback i don’t think sm even tried to hide the fact that they rushed everything; from the girls being tired bc they had to film everything back to back, to having the cake version oos in an hour, & now just announcing a new version of the album – 5 days before its release!
— andi 🎂 (@rvelvetskies) November 23, 2022
Fans of WAYV have been awaiting the group’s comeback for more than a year, while members of the group shared that even they were not aware of the exact date of their comeback until around the same time that fans found out, following many delays.
Junjun 💭 The might before yesterday, we than received the official announcement time, I’m excited as you guys 😂
No, it was yesterday night
During the live I really don’t know about it 🥲 pic.twitter.com/pXh7d1Ro67
— 俊俊 ☁️ Phantom ~ D-16 🎭 (@xiaojun_xdj) November 22, 2022
Fans have also pointed out that other groups like aespa have had minimal promotions during their comebacks this year, causing many to wonder what may be happening behind the scenes at SM. Other fans cite the alleged mismanagement of NCT 127‘s world tour, as well as the group’s repackage album being delayed to an unknown date, as another indicator of the overall issues.
something is going on sm internally. their planning for all their groups is a damn mess. they’ll have no one releasing for months and then everyone is tripping over each other to comeback at the same time. https://t.co/sDHM7eY7Ay
— 𝖘𝖞𝖉 | 𝖌𝖎𝖗𝖑𝖘 🎧⛓🐉 (@_SUSHIFREAK) November 17, 2022
sm always been a mess but this year they fucked up so bad..how the hell 127 and aespa only got 1 comeback a year..the fact that 127 alr went on hiatus for a year doesn't make sense to me and aespa a 2 years old group need more promotion but sm keeping them in the basement https://t.co/KLH6mqzR96
— ☆ (@acetaeyonq) November 18, 2022
i feel like sm is relying too much on their brand. they think that people will accept anything and everything just because the group/artist is under sm and that strategy might’ve worked in the past decade but not in current realities where groups from small agencies can get big https://t.co/qZU7P91qB7
— 𝐞♱𝐧 (@amuraa2000) November 18, 2022
While SM has not responded to many of the complaints sent, fans hope the company will improve activities for all groups in the new year.