On November 25, BlockBerry Creative announced that Chuu had been kicked out of LOONA for verbally abusing the staff. Staff members immediately came to Chuu’s defense, sharing their experiences with the idol.
LOONA have also continued to support Chuu, with Hyunjin having even worried fans that she might get in trouble for her candid messages. Chuu herself recently confirmed that she’s still in contact with the members.
Nine of the eleven members were also reported to be filing an injunction to suspend their exclusive contracts with BlockBerry Creative. Although BlockBerry Creative denied the reports and quickly announced an upcoming comeback for the group, fans of LOONA rallied together to boycott the comeback, not wanting to support the company’s treatment of the members.
The boycott has so far been a success, with BlockBerry Creative announcing on December 21 that they were postponing the comeback indefinitely. But fans are still continuing to boycott, not wanting BlockBerry Creative to profit from mistreating the members.
According to Forbes Korea, LOONA (loonatheworld) ranked #44 with an estimated income of 766 million won in revenue for its YouTube Channel.
Please support the boycott and do not watch LOONA’s videos on YouTube and make sure to unfollow all accounts. pic.twitter.com/aZb1P8S0Uu
— cherrymotion ボイコット (@cherrymotionw) January 9, 2023
free loona im so serious i don’t get how y’all can watch this and then not participate in the boycott https://t.co/SmSzCWriRF
— t (@chaeies) January 5, 2023
Recently Hyunjin seems to be showing her appreciation for fans supporting the members, taking to a messaging app to express her gratitude.
Because we have Orbit who’s energy drives us to move, we’re able to stand here today
Hyunjin also shared a picture of LOONA with her update.
Which fans quickly realized contained twelve hands and was from LOONA’s “Flip That” comeback, which had all twelve members actively promoting.
Fans were understandably emotional at the update. With some fans joking about having to count the number of hands multiple times just to make sure it was twelve.
— D (@Dianmello) January 9, 2023
I LOVE COUNTING https://t.co/p885M9jPrT
— crazy (@slay726127681) January 9, 2023
I counted like five times https://t.co/N2JGuQdd3T
— Lucia🧃COMMS OPEN 📌 (@MOZZALU) January 9, 2023
Fans couldn’t be more grateful for Hyunjin’s candid updates for fans, once again proving that all twelve still support one another.
Hyunjin I love you https://t.co/ANjNlZuIFG
— 💌 (@dalsosupreme) January 9, 2023
I TRUST HER IK THOSE R 12 HANDS https://t.co/0Ov6Rb7k65
— Arah 🍓 4 years w oneus 🌙 (@dongjuist) January 9, 2023
thinking about how bbc tried to gaslight us into thinking the girls and chuu were in conflict because of her departure but the girls remind us every chance they get that love each other no matter what https://t.co/969y7kSqHw
— ً (@loonathvworld) January 9, 2023
Some fans also believe that the update is likely a sign of news coming soon, possibly about LOONA’s disbandment, which fans have actually been hoping for. Although LOONA fans want to see their favorite group actively promoting together, as the boycott showed, they are most concerned about each member’s well-being. They don’t want them stuck under BlockBerry Creative any longer.
she’s preparing us for something https://t.co/SY26knJ4vC
— lippington | 🐰😸🕊️🐸🦌🦉🐟🦇🦢🐧🦋🐺 (@gayfordalso) January 9, 2023
they're announcing something soon https://t.co/Juk9HPDBwL
— kz (@childeIess) January 9, 2023
praying for d word announcement https://t.co/WXXzVxNOu8
— cait (@LOVE4VlVl) January 9, 2023
i know disbandment is a good thing for the girls but i genuinely can’t believe this is how it ends https://t.co/YEk1S1U8Ut
— •̀ᴗ•́ (@lvndrwon) January 9, 2023
Of course, regardless of what happens, Hyunjin’s update proves to fans that all twelve idols will always be there to support each other.
Thank you, Hyunjin. Whatever happens, I hope that the girls are finally able to break free from that company and the company gets sued to dirt.
And as for Loona,
Thank you, for everything ~ https://t.co/z8F8TAy47B
— Free Loona (@siyeon_yves) January 9, 2023
idk if its gonna be good or bad tomorrow/this week but one think im sure of is that loona is 12 https://t.co/OsXnqjRnqR
— ana #WESTANDWITHLOONA (@jichuloona) January 9, 2023
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